After a year, "the wedding run-in period", the world's white giant Whirlpool Whirlpool (600,983) China promises to marry another time. November 12, vice president of Whirlpool and Whirlpool Global David 苏巴克 (China) chairman Jinyou Hua hand in hand announced that it will build a global R & D center and headquarters Whirlpool China in Hefei, Anhui, and the Chinese called "Whirlpool strategy next century core".
Whirlpool China chairman Jinyou Hua and other company executives in the R & D center groundbreaking ceremony to accept the Securities Times reporter. Jinyou Hua said that China will work with Whirlpool Whirlpool global comprehensive docking, support technology, research and development, design, management and personnel of Whirlpool rapid breakthrough in the Chinese market. He revealed that, in the smart appliance strategy, the company has and Google's NEST carried out a series of cooperation. Relying on the global R & D center construction Whirlpool, Whirlpool China will create more intelligent products, to drive the entire appliance industry restructuring, the layout of the "Made in China"; on the other hand, will actively promote exports and boost Chinese manufacturing internationalization .
"Double eleven" witness adjustment results
In fact, the integration of China after Whirlpool, holding Whirlpool, Sanyo, Rongshida Emperor degree and four ace, how to avoid "about each stroke," the dilemma, the issue has been the focus of the market are most concerned about.
Jinyou Hua, chairman and senior vice president, said Zhang Rong, after more than a year of efforts, the company's branding work has yielded results. In the shape of design and technology capabilities, Whirlpool located in the high-end brand, designed for European style, wide north-tier cities will have more channels; Sanyo, the Emperor of Japan and South Korea style, focusing on energy-saving health; Rongshida mainly do three, four markets, demand is good quality, cost-effective.
In just ending the "double eleven" war, for example, benefit from the company launched the washing machine burst AIR8 goods sold Sanyo, Sanyo double eleven official flagship store shop sales totaled 120 million a day, a new industry, a new high, won 2015 annual two-eleven washing machine industry sales champion. Add to this two-eleven "first show" Whirlpool brand product, Whirlpool double eleven day sale of the whole network has broken 200 million yuan.
Previously released three quarterly, Whirlpool China in the third quarter operating income of 1.505 billion yuan, an increase of 1.93%; to achieve operating profit of 315 million yuan, better than the industry average. Sanyo original channels and channel integration effects appear Whirlpool, Whirlpool brand product sales increased, so that at low background Whirlpool maintain revenue growth remained robust overall growth in the washing machine industry. Taking into account the domestic sales channel integration and effectiveness of the electricity supplier channels fade significant recovery, and the subsequent transfer of overseas purchase orders is expected to bring in foreign trade business continued to grow steadily, Jinyou Hua's team believes that Whirlpool's revenue growth will continue to improve the chain.
It is understood, Whirlpool will feature intelligent four-door refrigerator color on the Internet on November 13 held in Hefei appliance fair, full touch screen and a series of intelligent products Washing Machine. In Zhang Rong said, Whirlpool will focus on the basic intelligence to do so through deep, intelligent appliances to create quick and easy to use, it is expected to launch "more shocking new products" next year.
Targeting one hundred billion giant white
Despite excess capacity, bringing the white domestic consumption downstream market downturn, but the world's largest appliance group Whirlpool, yet China as a strategic center of the next century. In November last year, Hefei Sanyo Whirlpool completed the acquisition of a controlling stake, Whirlpool China was formally established.
In this conference, David Su Bake declared, hoping to use Hefei as a "Chinese home appliance industry base," the combined effect of an effort to build China's largest Chinese Whirlpool washing machine manufacturer, the top three refrigerator manufacturers and Chinese exports First home appliances business, to become one of the poles Whirlpool in world development. Moreover, at the press conference on the eve of Whirlpool global supplier conference held in Hefei, the world's major conference for the first time will be placed Hefei conduct.
"For us, the establishment of a global research and development center means new entrepreneurial start." Jinyou Hua not our team to become a 100 billion white giant disclose specific plans. He said that from the integration of the case for nearly a year, the Whirlpool fusion of global and Chinese companies getting better, already have the basis to force the Chinese market. After the original Sanyo channels and channel integration Whirlpool, Whirlpool brand product sales increased, bringing to remain low in the washing machine industry in the context of the overall growth in revenue remains steady increase.
In addition, in the kitchen, small appliances and other multi-category segments, the domestic market still to be tapped space. Jinyou Hua Group to Whirlpool's high-end kitchen appliances KitchenAid brand, for example, the price of tens of thousand dollars, but by the "sea Amoy" love, currently in China but did not carry out production and sales.
As a senior home appliance industry leader, Jinyou Hua believes that Whirlpool optimistic about China's consumption upgrade enormous market that the international line appliance brands prospect. He believes that next year there is still the possibility of home appliances market continued to dip, the industry reshuffle for the high-tech companies like Whirlpool advantage. While in the export, the company will serve as the largest R & D base outside the United States, Whirlpool, the world's exports, including refrigerators, washing machines, electric kitchen and small appliances all categories as well as some of the core components, and Whirlpool fully shared global resource.
Currently, Whirlpool China is planning to buy a major asset restructuring suspension announcement, the company has signed an agreement on the issue of shares to buy assets of a framework agreement with the Whirlpool group controlled affiliates. This restructuring transaction object to another Hefei State-owned Assets Holdings Ltd., the transaction falls within the scope of the underlying asset appliance manufacturing, but did not disclose the specific content of Whirlpool This part state-owned assets.