From display technology perspective, what is the future development direction of TV's?
China Video Industry Association Vice President and Secretary General Hao Ya-Bin, in a recent interview, said, "We believe that the current self-luminous OLED and a separate features and flexible rollable material, color TV represents the direction of progress."
He said that Chinese enterprises must correctly understand industry trends, not because of a temporary chain does not have the advantage of OLED technology trends denied Advancement and their representatives.
This is the first time the Chinese official organization OLED articulate their positions.
Shortly thereafter, the Deputy Secretary-General of the China Video Industry Association and China OLED display industry alliance Secretary-General Peng Jianfeng author "OLED display, the next opportunity to point development of the industry," clearly pointed out: OLED technology has many advantages, in theory, OLED displays can attached to any transparent or irregular surfaces, as "display everywhere" future of the world provide a viable solution. OLED display structure is more simple, less supplies more environmentally friendly, large-scale mass production is more likely to have low-cost universal advantage. Rollable OLED display with flexible features, more convenient transportation and installation, break out the size of the future OLED wallpaper can even use the whole wall into a large display.
He said that because of OLED display technology breakthrough has been achieved, "to the electronic information industry development has brought endless imagination."
It is reported that the official release of "2014--2016 New model display industry innovation and development action plan" and have incorporated OLED as a key technology to drive future.
彭健锋 said that at present, OLED display in its infancy, there are still needs to be improved yields, the industrial chain imperfect, "but that does not hinder the development of OLED technology."
As video industry authorities, the China Video Industry Association, pushing the OLED display technology, called on Chinese companies must recognize the importance of the development direction of the OLED industry and representatives of the industry, and even published a "OLED display base and industrialization" Books carry out the relevant science.
The official agency heads have been expressed support OLED, which is not the past, we can see, "OLED TV industry on behalf of the development direction" has become the official consensus.
Appliance industry veteran observers Liu Buchen in an interview, said the official statement for the individual companies is still waiting to see the "wake-up call" means. Once lose the best into the window period, the TV industry is likely to lose out in the next round of competition. For failing to accurately grasp the industry trends and the decline of many companies, such as Japan's Matsushita, Sony and so on.
Faced with the rapid rise of the OLED industry on a global scale, mainstream Chinese color TV enterprises have a certain degree of differentiation, some companies ahead of, some enterprises have yet to have a substantial layout.
Currently, OLED industry has clearly entered the mainstream of China's color TV enterprises Skyworth, Changhong, Konka. Among Skyworth greatest efforts, the effect is most obvious during the year is expected to achieve 30,000 units sold.
2013, Skyworth pioneered organic OLED TV; 2015 declared the size of 4K OLED TV production, its products cover 55, 65-inch mainstream size.
"Father OLED of" Professor Deng Qingyun, said in an interview, "OLED display technology is the next generation, with the industry, prices continued to fall, the future will certainly replace OLED LCD."
He said that, compared to the LCD, OLED obvious advantages, OLED is self-luminous, no backlight, there is a perfect contrast; more importantly, OLED is an electronic control, the reaction speed is super fast. LCD requires a backlight, it is often leaked, difficult to show pure black, and LCD with the molecular basis of the reaction is slow.
Professor Deng Qingyun called on Chinese enterprises must recognize the situation: OLED will replace LCD, Chinese manufacturers must change the mentality ready.
Higher voices from the public opinion, many household appliances industry observers to OLED supportive.
Appliance industry veteran observers Liu Buchen is OLED industry staunchest supporters, many authors behind OLED, he pointed out that "whoever owns who owns OLED TV's future," "can represent the only OLED TV display technology of the future."
Liu Buchen, the OLED unique advantages summed up in two ways: The first is unsurpassed screen performance, higher than the LED crystal clarity, more vibrant colors, contrast infinity screen synchronized response. Followed by flexible display (you can curl, folding) feature will dramatically change the physical form of television presence, "can not be made in local television made television", "Let displayed everywhere", can exponentially magnify monitor (including TV) space and market value.
He has repeatedly called on Chinese enterprises must understand the situation, not to "make the best LCD TV, then missed the opportunity to enter that kind of mistake." He also optimistically predicted that in 2016 the market will be large-scale OLED boot, "the second half of 2015 can only be selling OLED preview."
China Electronic Chamber of Commerce Deputy Secretary-General of the author behind OLED, he said, OLED can be the perfect dynamic screen without smearing ultra-high-definition screen, the display is better than other television products, the industry was unanimously recognized as a new generation of display Terminator technology is expected to become the future of TV technology-oriented products. He also predicted that OLED TV consumption boom will come soon.
Industrial Economy watchers Liang Zhenpeng same OLED give a higher rating, he believed that only show changes in technology in order to truly become a driving force of development of color TV market, only to break the deadlock China OLED TV market hesitant, he believes that "color television for black and white television Alternatively, the LCD TV to replace CRT TVs are true. "According to its introduction, this year OLED TV panel yields increased dramatically, further reduce costs, LG, Skyworth, Konka and other TV companies are in the Chinese market with a 4K OLED TV . "Who is the first mass production of 4K OLED TV, who will become the next Chinese color TV era leader."
He said the new Internet companies profit model advocated not save color TV market downturn, only in color television display technology innovations to achieve industrial upgrading. He praised Skyworth is a technology research and development and market acumen of both companies in the fast growing OLED speed force, just seize the market opportunity, will lead the Chinese color TV enterprises to upgrade.
Data provided by the survey agency, in thousands of valid survey sample, more than 40% of high-income earners that "Save redemption TV would consider buying OLED", on the grounds that "OLED screen performance far exceeds the LED LCD TV."
Thus, China OLED industry environment is ripe, governmental organizations, TV companies or consumers, mainstream media, are formed on the OLED positive support, complete closed-loop China OLED industry has taken shape.
China OLED industry there are many problems, and South Korea, the Chinese OLED industry chain is not complete, patented technology is more scarce, it is deliberately the next few years to be resolved.
At present, China OLED industry has taken shape "3 + 2" pattern, Chinese brands Skyworth, Changhong, Konka three major brands, international brands with LG, Samsung two main. Which was the most garish Skyworth and LG, the formation of rival trend.
For some consumers had to worry about the presence of "short life", "burn-in", "can not be frequent switching machine" problem OLED, LG experts regard it clear that this is an old problem three years ago, is currently on the market are OLED TV second and third generation, these problems do not exist, he drew consumers, "Do not look at old and new technology."
According to reliable sources, had been "refused OLED" image appears in a mainstream TV companies, has decided to launch a large-screen OLED TV during the year. In this regard, Liu Buchen, commented, "No one wants to lose a visible market."